Caro Jensen, Founder of Sip NZ Wine
First real (full time) job (outside of school/uni holidays)Marketing & Export Assistant at Matakana Estate.
Career HighlightVilla Maria's 50th anniversary campaign as PR Manager and their global brand refresh as Brand Manager
Mentor/InfluencerPaul Donaghy, George Fistonich and Emily Camblin.
Cat? Dog?Definitely dog. I have a golden lab called Klaus.
Desert island wine and food.Prawns and Sav!
Dinner table companions, dead or aliveMy family - I wish I could share more meals with them.
Walking 800km across Northern Spain.
New Zealand wine industry needs...
to focus on consumers - everyday wine drinkers. Marketing wise it also needs to up its game, especially when competing with other New World wine countries overseas - they're doing some pretty creative and innovative stuff.
If you weren't working in the wine industry in your current position, what would you be doing?Traveling with my camera.
VirtuesEfficient and direct, my brownies are pretty good too.
VicesI can't cook.
One thing people might be surprised to learn about you?I used to play a lot of badminton when I was a teenager, as in 7 times a week.
If you had the day off tomorrow what would you like to do.
Hop on the ferry to Waiheke, have a long lunch and a walk at the beach.
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