Wine and Liquor Events Calendar

This event calendar is provided for information for the New Zealand wine and liquor industries and is not intended to be a general calendar of all events that may occur. Whilst some events will have a consumer focus, it is more of a helpful guide for those in the trade to use as a planning tool to avoid conflicting dates. Not every event will necessarily be listed here.

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RegioNZ by the Glass - Melbourne

Starts: 24/02/2014
Type: Event
Venue:
City: Melbourne
Country: Australia
Details: BACKGROUND
After the successful launch of RegioNZ by the Glass in Sydney in
2012, the event will now be extended to Melbourne. RegioNZ by
the Glass focuses on showcasing New Zealand’s premium regional character, diversity and sustainability. It targets the key influencers and on premise trade during the day and consumers in the evening. Taking place in one of Australia’s most highly-developed on premise markets, RegioNZ by the Glass will be staged in a unique and iconic venue which is strongly frequented by the Melbourne on premise trade. Each region will have a dedicated area in the venue; trade and consumers will be transported 'across the ditch' for a tour from North to South of New Zealand’s wine regions. To ensure we take a diverse offer to trade, we also invite regional bodies to host a table at this event – an affordable and effective opportunity to promote a regional theme to Melbourne trade and consumers.

OBJECTIVES
• Regionally benchmark New Zealand wine
• Influence on premise trade/gatekeepers of the highly
developed Australian wine market
• Promote premium, diverse and sustainable messages to
Australian on premise trade and consumers through a range of
regional and varietal wines
• Continue to build and maintain key on premise trade
engagement and encourage new business opportunities in this
channel of business
Website:
Contact: Angela Willis
Organiser:
Click here to email the organisers

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winejobsonline.com accepts no responsibility of any kind for any reason relating to information about events listed in this trade diary. Whilst the information is believed to be correct at time of listing, dates may be subject to change. You should contact the organisers for confirmation before making arrangements.

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